Another drizzly morning and
we head up to Seattle. There's plenty to see there as Seattle has kind
of become the hemp-metropolis of America. A big-league city with an
awkward mix of high-tech, red-neck, enviro-activism, loud guitars, gearhead
REI yuppies and an international dose of everything else.
First off, we find the Beemis
building on the shady side of the Kingdome. Apparently this classic
building used to be a paper bag factory and it now houses artist and
professional loft/suites. There is a neat Vespa out front and a intimidating
freight elevator inside. We head up stairs to visit Earth Goods.
Earth Goods is the international
business run by two guys named Dave or David which isn't surprising
as I've been meeting a lot of guys named Dave recently. The focus of
Earth Goods is to make contemporary high-end fashions from naturally
dyed hemp. No use dumping chemicals on a piece of organic cloth they
figure.
The selection of garments
for women and men are made and dyed in Thailand, overseen by another
guy named Dave. The idea however, was conceived while were living between
Boulder and then Japan where they heightened their sense of aesthetic
and marketing.
The duo had just returned
from European travels, styling in Venice where they showed off their
fancy threads on the same runway that Giorgio Armani was pushing his
own hemp designs. While they have been working hard to reach the public,
they welcome the competition and figure any expansion of natural standards
is to the net benefit to the Earth and the vitality of the industry.
Things are really starting
to move for this sharp company as they create a solid niche with their
hemp/silk, softened hemp, and hemp/cotton fancy/casual clothing line.
They make especially nice vests.
Enjoyed talking about Japan
and learning natural dye names in Thai, spent a nice morning in the
Beemis building. Unique view, a sort of backdoor look of the city from
giant windows. High ceilings, so high that a guy from the Sonics lives
right up stairs.
So we head across to the
University district to check out Rob Jungman and his new Manastash store.
Rob started with an idea
for a small wallet that you wouldn't loose even after a rough day on
the beach and rougher night on the town. After a roadtrip brainstorm,
the "Chenga" became. After a few batches of those, Rob made
up some bigger packs, accessories and gear. All designed for action
sports and having fun.
After spreading his line
around the US, Rob took the show to Japan where he is hooking up all
the hempster gearheads over there. This is particularly interesting
to me as I research the history of cannabis culture in Japan. The possibilities
of selling hemp in that massive consumer market is head-spinnin and
Rob has got the goods to do it.
Rob headed out on Hemp Tour
all summer. Traveling the land with a couple vans to concerts, mountain
bikes races, rock climbing comps., festivals and wherever. . . letting
athletes and adrenaline junkies test out his gear and put hemp to the
test.
Instead of taking it easy
when he returned, he decided to make a store right on Seattle's infamous
University strip. The store is loaded up with gear from a variety of
hemp makers so we had a chance to preview some upcoming hempen road
filming stops.
Business seems brisk both
at the store and with getting the line of Manastash Mountain Products
on the rack at outdoor stores. The horizon sees a couple new stores
opening in Japan and new products coming out real quick.
As for the Manastash products,
they are made across town at Panther Sports which Rob operates with
his partner Khampy, a textile production designer from Vietnam. They
run a nice facility, comfortably employing a rotating staff of about
a dozen.
As part of a government job
training program, the factory helps new immigrants learn a trade, make
a fair wage, work in good conditions, improve language skills and gain
positive work experience. Most move on to higher paying jobs at bigger
factories after they are experienced. This is all part of the process
and it certainly looks successful as we laughed and goofed with the
sewers who were lucky enough to have hooked up with a great organization.
The Manastash products are made with care in a local, international
community atmosphere , a real working model of positive production and
what is a great alternative to synthetics made in deplorable sweat shops
both here and abroad.
By the way, Manastash is
the Yakima tribe's name for a mountain range in eastern Washington which
translates to New Beginnings.
Dale the Weaver helped us
out with the segemnt by provided random inspiring comments and hairstyles
to urge us along. He is quite a motivator, ol' Dale, and he is weaving
and knitting some nice potholders and Christmas tree ornaments.
So after exploring the neighborhoods
and eating some interactive Thai food recommended by Christian at Crop
Circle clothes who we didn't get a chance to hook up with cause he was
in Las Vegas wooing a client. Right on, I can see Wayne Newton in a
hemp tux. Christian seems to have the marketing and promotion game down
and I hope to check out his products down the road.
That evening we were hosted
again by the Dave duo at the Beemis Building. A exclusive gathering
of hempsters, business people, store owners, buyers and friends sharing
Christmas cheer and tasty beer.
Upstairs, some new friends
put us up for the night in their loft which was decorated with some
exceptional acrylic on plywood paintings.
The next morning we spent
some time filming the curious community of Fremont. You know, it is
the center of the Universe. Rocket ships, walking pizza, statue of Lenin,
and Fremont Hemp Company. Run and designed by Cory Brown, entering the
Fremont Hemp Co. shop is like leaping into a spendy magazine spread.
It is exquistely detailed with luxurious items. Body care products,
household accessories and dried flowers. It really is something different
than Joe Q. Public's perception. I expect to see Ralph L. and Laura
A. models posing in the corner.
Not surprisingly, Cory's
background is in retailing and related arts. Everything down to the
wrapping paper is done just the way he wants, no compromise. Beauty
and functionality are tucked comfortably in together.
The building itself was once
a Gas Station and the transformation is complete as Fremont built it
up from a blank canvas. Spiral staircases go up to a loft and give a
view of the courtyard out front. The design is slightly manic and comfy
at the same time. A huge Masonic painting and a statue of Vlad offset
the elegant yet utilitarian garage facade. A row of large letters along
the top, tell you where you are. Fremont center of the hempiverse!
If Fremont is center of
the Universe, than Belltown is center of Universal Hemp. Universal Hemp
is the new enterprise of several experienced hemp industry workers.
These are the men and women who have been pulling the weight at other
companies in Seattle and have now jumped into making the new Belltown
Hempery.
It is certainly not a regular
hemporium, its more of an outlet for independent artists, crafters and
makers to market their gear. There is a wide variety of stuff but its
not the same as you've seen around.
One of the difficult things
about trying to build a business is finding a decent, fair outlet to
vend your product to start generating operating capital. Consignment
generally doesn't work, wholesaling doesn't fit for home based, small
time operators and winter is a lousy time to be out hustling at arts
and crafts fairs. Ask me, I know. I wish I could've found an outlet
like Belltown about 4 years ago when UncleWeed backpacks and dog collars,
hempy sacks etc were being made in a tent and sold on street corners
and festivals.
While it is a new business,
there is plenty of room to expand. Plans for papermaking workshops,
soap, candles, dyeing. Basically if it can be done to hemp on a workshop
scale, they'll be doing at one point or another. With space, enthusiasm
and a plan, a lot can happen.
I tried on a fine hat and
a fleece/hemp jacket and we hauled a little rolling sign to Pike Street
market to explore the Seattle city center and check out people's reaction
as we walked around with our hemp clothes and mobile billboard.
Pike street market must of been brilliant about 50 years ago. It is
still super cool, just a whole load of humans and not enough hemp. If
you like salmon, get there.
We finished off with a few
16mm shots of the harbor and sailboats and actually even with all the
concrete, it's still pretty. Water, trees, mountains, sigh.